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E

Effect: The consequence of.
Effective: To work well.
Efficient: To get the job done with little waste of time or energy.
Effleurage: Smooth stroking massage movement, using palm of the hand.
EFTPOS: Electronic Point of Sale
Elasticity test: Test used to assess damage to cortex of hair.
Eliminate: To remove.
Emergency services: Fire, Ambulance, Police.
Emerging: A look that is nearly in fashion.
Emotion: State of feeling, associated with stress, which can affect the condition of the hair.
Empathise: To understand someone else’s feelings.
Emulsify: To blend two liquids that wouldn't naturally combine together.
Emulsifying agent: To blend two liquids that wouldn't naturally combine together.
Emulsion bleach: Type of bleach used for full head treatment.
Enhance: To make the best of.
Enquiry: A question.
Ensure: To make certain.
Epidermis: Outer layer of the skin.
Equal opportunities: Everyone to be given equal rights.
Establish: To find out.
Estimate: To guess.
Eumelanin: Black and brown pigments.
Evacuate: To remove.
Evaluate: To assess.
Exaggerate: To emphasise.
Exhibition: An event that products and services are advertised and sold.
Expire: To finish.
Expression: A way to communicate.
Extension: An additional set of numbers that connects to the same telephone line.
Extinguish: To put out.